Performance Management Solutions

Pricing Strategy

Pricing strategy

"Today's economy is pushing people to find every opportunity they can to improve profitability. In the 1990s, most companies attacked cost. Pricing remains one of the few untapped levers"
McKinsey & Company

The Power of Pricing

A 1% improvement in price for an organisation with a 5% net margin will increase profits by 20%. This may seem an obvious observation, but few companies truly manage and exploit price as a powerful profit lever.

Many organisations have for a long time focused on cost reduction to deliver profit growth, with initiatives such as process improvement, down-sizing, out-sourcing, shared services and ERP. There has been limited focus on managing the quality of the top line. To be successful both sides of the revenue-cost equation need to be addressed.

Bellis-Jones Hill

Bellis-Jones Hill have worked in the areas of pricing and profitability management for over 20 years, delivering significant bottom line improvements to our clients.

The group has recently introduced a number of competitive pricing software solutions that include proposal pricing software and solutions to support sales-oriented pricing strategy.

Fundamentals for successful pricing

Online
Pricing
Capabilities
Survey

Most organisations acknowledge the strategic importance of pricing and its impact on the bottom line, but few have coordinated strategies, processes and practices.

The Pricing Process

Pricing Strategy

  • Profile in the organisation
  • Communication and understanding
  • Alignment with corporate & marketing strategy
  • Coordination within the marketing mix

Price Implementation

  • Price structure and price processes
  • Conformance with policy
  • Sales tools and skills
  • Customisation
  • Impact on future
    opportunities

Price knowledge

  • Competitive prices/strategies/reactions
  • Internal price levels by customer/segment
  • Value of services to customers
  • Price sensitivities by segment
  • Legal implications

Many organisations develop their pricing strategies without the knowledge and information required and try to implement their plans without the resources and tools to deliver them.

Pricing Capabilities Survey

Take our self assessment survey to understand your organisation's strengths and weaknesses in the area of pricing. You will also be provided with a benchmark report that compares your position against other organisations in general and where possible within your industry.

>> Pricing Capabilities Survey